Home Systems Process Benefits About Let's Talk Water

Our Story

More than a business.
A lifelong passion.

KnowURH2O was built out of necessity, passion, and a genuine desire to help people. Here's the story behind it.

Jacob, Owner of KnowURH2O

Meet Jacob

Veteran owned.
Problem solver.
Water obsessive.

The foundation of KnowURH2O rests on a straightforward principle: you should know exactly what is in your water. For founder Jacob, that mission has been a lifelong pursuit, shaping a diverse career across the military, residential construction, and technical sales.


An engineer from Iowa State University, Jacob's technical background sets him apart from traditional contractors. He combines his engineering discipline with unique, hands-on experience: as a veteran combat medic, he understands the critical importance of health and safety; as a builder who constructed his own home, he understands residential systems from the inside out. He spent years analyzing water quality metrics and local infrastructure standards long before turning that expertise into a business.


What began as a trusted resource for friends and family has grown into KnowURH2O. Built on a culture of service rather than sales quotas, the company provides homeowners with the clear answers, advanced testing, and reliable filtration solutions they need to protect their families and their investments.

Background

The road to KnowURH2O

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Growing Up

A Lifelong Obsession with Water

It started early. Growing up on a well in Iowa, Jacob always wanted to understand where the water came from and whether it was safe. He asked questions. He researched. He tested. Long before KnowURH2O existed, water quality was already something he thought about every single day.

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U.S. Army

Combat Medic — Water Buffalo Duty

Serving as an Army medic, Jacob was responsible for monitoring water buffalo levels — large mobile field water containers troops depended on for survival. Clean, safe water wasn't just important; it was life or death. That sense of responsibility never left him and planted a seed that would eventually become KnowURH2O.

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Iowa State University

Civil Engineering — Building a Technical Foundation

Jacob studied civil engineering at Iowa State, developing a rigorous, analytical approach to understanding systems — including water infrastructure. That engineering mindset shapes everything he does today: diagnosing problems precisely, recommending solutions that actually fit, and never guessing when the data tells the story.

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Construction

Builder — Designed & Built His Own Home

Jacob has always been a hands-on problem solver. He designed and built his own home from the ground up — including his own water features — developing a deep, practical understanding of how water systems actually work. This isn't book knowledge; it's hard-earned experience with tools in hand.

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Sales Career

Sales — Learning to Listen

A career in sales gave Jacob something equally valuable — the ability to genuinely listen to what people need, not just what they ask for. He learned that trust is earned through honesty, not upselling. That philosophy shapes every consultation he does today: no pressure, no unnecessary upgrades, just the right solution for your home.

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Today

KnowURH2O — Helping Friends, Family & Iowa

What started as helping friends and family snowballed into something bigger. People cared about their water just as much as Jacob did — they just didn't have someone they could trust to help them. KnowURH2O was the natural next step: turning a lifelong passion into a business built on honesty, expertise, and genuine care for the families of central Iowa.

Why KnowURH2O

Built out of necessity,
passion & purpose

"This isn't just what I do — it's what I've always cared about. Clean water for your family isn't a luxury. It's something every Iowa household deserves, and I've made it my mission to make sure they have it."
— Jacob, Owner & Founder of KnowURH2O

Real work. Real results.

What our customers are saying

Real Iowa families, real projects. Photos and quotes from actual KnowURH2O installations across the Des Moines Metro.

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★★★★★
"Jacob completely transformed our water. We had no idea how bad it was until he tested it. Now our whole home has clean, soft water and we couldn't be happier."
Placeholder Customer
Ankeny, IA
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★★★★★
"Super knowledgeable and completely honest. He didn't try to upsell us — just recommended exactly what we needed and installed it the same week. Incredible service."
Placeholder Customer
Johnston, IA
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★★★★★
"We have well water and were nervous about the quality. Jacob walked us through everything step by step. We feel so much better about what our kids are drinking every day."
Placeholder Customer
Ames, IA

Ready?

Let's talk about your water

No pressure, no commitment — just a friendly 15-minute conversation with Jacob about what's in your water and what we can do about it.

👋 Let's Talk Water